The best campaign

Promotion of the candidate

One issue that illustrates one of the most important topics of political marketing is related to one of the six imperatives of marketing that refers to how to sell and give position of your product in the market, in this case I choose a presidential candidate, so I take as the prime example Enrique Peña Nieto.

During his campaign they used very specific strategies for the attraction of votes from other parties and win confidence of undecided voters. Among the maneuvers they used to win his party the most important approaches were the proper use of funds, the media, propaganda and the campaign against the other parties, all these thanks to a persuasive message that shall change the ideology of Mexican society. I most add that all was a success because of one specific point that was the agreement the signed with Televisa, one of the television duopoly that controls everything that broadcast on Mexican TV.

The British newspaper "The Guardian" claimed to have documents evidencing the television plans of Televisa and Emilio Azcarraga giving a prime position in the public arena to EPN, in news and entertainment programs. So with these strategies in one way or another the Mexican society shall be informed of all the actions that Peña Nieto and with these indirectly change the ideology of the mexicans trusting that he was the one that most win the elections.

During the time of the campaign, his party was able to give him personality, moreover making him look like the handsome candidate so in that aspect a lot of ladies voted for his physique, nevertheless we must not forget the times that Televisa use propaganda, news in order to promote his image during the meal that was the time that EPN was most commented in the news.

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It will never care if the president has the ability to govern so the most important topic here is the strategy to make him known to the society. Furthermore as the vast majority are not well informed and not investigate who is him, who was him in the past, the people doesn’t really care what is behind Televisa news, this is why a large number of voters were convinced for just his image this because of the news and spots of Televisa, nevertheless we in fact a fact a fraud. This has been a key point that make me think because the only thing that matters for win a campaign is the image and the strategies that are used during the election campaign to publicize your presidential candidate and well, win the presidency , the principal example is EPN.